Using the media

Infographic introducing the key issues around using media and gender responsive budgeting

It doesn’t matter how amazing your analysis is, if it just sits on the shelf and nobody uses it

WBG member

Good communications are essential if research and analysis are to have an influence on politicians and other policy-makers, or to be useful to civil society organisations. Policy-makers, civil society groups and others need to know that the research and analysis is available, they need to understand how it is useful to them and they need to be convinced to take action.

Good communications can also make it easier to gain support from funders and attract new members to your organisation.